Keen On? Marketplace 3.0: Why The Future of E-Commerce Might Be Japanese [TCTV]

In his new book, Marketplace 3.0; Rewriting the Rules of Borderless Business, Mikitani lays out his vision for the future of online retailing. As he told me, buying products online will be marked by a shift away from what he calls "standardization" toward a more customized experience.

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