Confident about accelerating its present growth patterns, online e-Commerce portals Snapdeal is expecting to exceed Rs. 2000 Crores (US$ 367 Million) worth of transactions in the coming fiscal year.
Snapdeal.com Co-founder and CEO Kunal Bahl shared these sentiments with PTI, ?We expect the sale of goods on Snapdeal?s platform to cross Rs 2,000 Crores in 2013-14 fiscal on the back of a strong growth. We have maintained a growth rate of about 400 per cent year-on-year in the last two years?.
Why is Snapdeal so confident?
Employing nifty marketing gimmicks like Yamdude, the site was successful in generating user interest. Additionally, the site did not halt its marketing tactics.? Deploying multi-faceted & multi-pronged strategies, the site carved a niche of offering daily deals. Besides this, the owners even snapped up companies in a bid to inorganically bolster its growth.?Interestingly, thereafter the site owners openly declared that they wanted to expand beyond the perception of being only a daily deals site. Surprisingly, this bold move seems to have been digested well by online shoppers.
Speaking of online shoppers, the growth metrics, especially on the mobile internet front, seems very conducive. Internet and Mobile Association of India (IAMAI) and IMRB, both believe that India?s Mobile Internet users will exceed 165 Million within 2 years. This growth can be confirmed by independent statistics too.
Snapdeal has evidently been among the early adopters of technology to further its sales & service initiatives, though ironically, it was critically late to launch its mobile-centric endeavors. However, once it realized the future of shopping is mobile, there was no turning back shared Bhal, ?At present 15-20 per cent of the sales on Snapdeal comes through m-commerce. In the next 18 months about 30 per cent of the sales will come from m-commerce.??Snapdeal?s growth predictions could very well prove to be true as India seems to be increasingly warming up to the idea of shopping online.
Image Courtesy| ?bangalore.twestival
Alap Naik Desai
Typical Mumbaikar with a passion for all things Tech. Analysis of News is my Passion. You can reach me at alap4u@gmail.comSource: http://www.watblog.com/2013/04/01/snapdeal-to-aggregate-business-exceeding-rs-2000-crores/
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