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Monday, November 26, 2012

Social Media Marketing And You: How To Expand Your Business.

Many people make use of social media each day. They will use their accounts to share information with all their family and friends. Due to this, information can be spread quickly throughout the Internet, as information is exchanged from one friend to another. This is good news for businesses; if you advertise properly, your business marketing materials will quickly reach all of your potential customers. The article below contains tips to help you navigate the world of social media marketing with ease.

Look for opportunities to combine print ads with social media. You can do things like include your different profile addresses or post some of your poster as well as flyers in one of your photo albums. Generate more interest from your customers by giving them a preview of your campaign online, or by having a photo contest related to your posters.

Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you?ve said.

People like having the option to comment on your blog. This is crucial, especially if you prefer to keep your more direct contact information private, including your email address. Monitor your posts closely, but do allow them! Delete any nonconstructive negative comments, spam, or other offensive commentary.

When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel. When you have YouTube users following you on Twitter or Facebook, they will probably share your videos with all their friends.

Use giveaways to get more followers. To entice them to enter the contest, get them to sign up on your Facebook page or become a Twitter follower as an added incentive. Give out a prize, no matter how small, to whoever gets the most people to subscribe to you and that will drive people to you.

Limit the amount of posting you do on behalf of your company at Facebook and other social media sites. Three posts in a day is plenty. Posting too many times in a day can leave your customers feeling overwhelmed and make it more likely that they will stop following you. Post the three items or issues you want to apprise your customers of for the day, then wait until tomorrow to post anything else.

If you have a social media presence, always respond to people when they ask a question or post a comment. Look for comments every time you log on.

Keep in mind the techniques that worked for you and your colleagues previously. Knowing what has worked and what hasn?t will allow you to embrace strategies that work and avoid those that don?t. By doing that, you can keep in mind what will and won?t work when you try again.

Hold an online contest for a free product or service, and broadcast it through all of your social media channels. People love getting things that are free, and they will gladly fill out any forms or follow your business on any social media site if they could possibly win. Don?t forget to publicize who won the contest, as some people don?t believe that these contests are real. It is also, of course, another opportunity to advertise.

As has been said, millions of people subscribe to social media. Content is being both created and shared at a rapid pace. Companies can use this to their advantage by spreading info about things they offer. Using the tips from this article, you can use social media marketing to get the word out about your company.

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Officials to announce cause of Mass. gas explosion

Inspectors stand in debris, Saturday, Nov. 24, 2012, at the site of a gas explosion that leveled a strip club in Springfield, Mass., on Friday evening. Investigators were trying to figure out what caused the blast where the multistory brick building housing Scores Gentleman's Club once stood. (AP Photo/Jessica Hill)

Items from the Score's Gentleman's Club are seen in the rubble on Saturday, Nov. 24, 2012, the morning after Friday night's explosion in Springfield, Mass. Dozens of building inspectors began assessing homes and businesses in Springfield on Saturday, a day after a natural gas explosion leveled the Scores Gentleman's Club located next to a day care and heavily damaged a dozen other structures. (AP Photo/The Republican, Dave Roback)

A day care next door to a gas explosion that leveled a strip club Friday evening is seen in Springfield, Mass., Saturday, Nov. 24, 2012. Investigators are trying to figure out what caused the Friday evening blast that could be heard for miles, and that left a large hole in the ground where the multistory brick building housing Scores Gentleman's Club once stood. (AP Photo/Jessica Hill)

SPRINGFIELD, Mass. (AP) ? Authorities on Sunday planned to announce the cause of a natural gas explosion that damaged 42 buildings and injured 18 people in one of New England's largest cities.

The announcement was set for 1 p.m. at fire department headquarters in Springfield, where Friday's blast flattened a strip club, heavily damaged a day care center, shattered windows and scattered debris over several blocks.

Springfield Mayor Domenic Sarno was to join state officials in revealing the cause.

Investigators and cleanup crews returned to the blast-affected area Sunday morning. Police reported no problems related to the explosion overnight.

The explosion occurred at about 5:30 p.m. Friday, after authorities had evacuated part of the entertainment district while responding to a gas leak and odor. It left a large hole in the ground where a multistory building that housed the Scores Gentleman's Club once stood.

Gas workers venting a gas leak got indications that the building was about to explode and they ? along with firefighters and police officers ? ducked for cover behind a utility truck just before the blast, said Mark McDonald, president of the New England Gas Workers Association.

Most of the injured were in that group, and the truck that saved their lives was essentially demolished, he said.

"It really is a miracle and it's an example of our public safety officials, each and every day, putting themselves in harm's way, taking what could have been considered a very routine call of an odor of gas, but they took the proper precautions," State Fire Marshal Stephen Coan said. "And thanks to God that they did."

Sarno and Lt. Gov. Tim Murray were attending a tree-lighting ceremony when the explosion occurred. Sarno said some people mistakenly thought the boom was part of the holiday event.

Preliminary reports showed the blast damaged 42 buildings housing 115 residential units. Three buildings were immediately condemned, and 24 others require additional inspections by structural engineers to determine whether they are safe.

Columbia Gas of Massachusetts continued monitoring for potential leaks and kept at least 30 workers at the scene.

Springfield, which is 90 miles west of Boston and has about 150,000 residents, is the largest city in western Massachusetts. It's known as the home of the Basketball Hall of Fame, which is not near the blast site.

The city has been rebuilding from damage caused by a tornado in June 2011.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-11-25-Massachusetts%20Gas%20Explosion/id-4355db5caefc4daf816a0278896a8fc9

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Egypt's stock market tumbles after Morsi's decree

In this Friday, Nov. 23, 2012 photo released by the Egyptian Presidency, President Mohammed Morsi speaks to supporters outside the Presidential palace in Cairo. Egypt's official news agency says that the country's highest body of judges has called the president's recent decrees an "unprecedented assault on the independence of the judiciary and its rulings." In a statement carried on MENA Saturday, the Supreme Judicial Council says they regret the declarations President Mohammed Morsi issued Thursday. (AP Photo/Egyptian Presidency)

Egyptian protesters gather outside the country's high court in Cairo, Egypt, Saturday, Nov. 24, 2012. Egypt?s highest body of judges slammed on Saturday a recent decision by the president to grant himself near-absolute power, calling the move an ?unprecedented assault? on the judiciary. The statement from the Supreme Judicial Council came as hundreds of demonstrators clashed with police outside a downtown Cairo courthouse. They were protesting the Thursday declaration by President Mohammed Morsi that courts could not overrule his decrees until a new constitution and parliament is in place, several months if not more in the future. (AP Photo/Mohammed Asad)

CAIRO (AP) ? Egypt's benchmark stock index on Sunday plunged by more than 9.5 percent in the first trading session since the country's Islamist president issued decrees to assume sweeping new powers, while police in central Cairo fired tear gas at protesters who accuse the Egyptian leader of a blatant power grab.

President Mohammed Morsi edicts, which were announced on Thursday, place him above oversight of any kind, including that of the courts. The move has thrown Egypt's already troubled transition to democracy into further turmoil, sparking angry protests across the country to demand the decrees be immediately rescinded.

The judiciary, which was the main target of Morsi's edicts, has pushed back. Judges and prosecutors stayed away from several courts in Cairo and the southern cities of Assiut and Luxor to protest the presidential decrees.

With the opening bell of the country's stock market on Sunday, the first day of the workweek in Egypt, the turmoil spread from the country's bitter politics to its already ailing economy. The Egyptian Exchange's EGX30 index dropped 9.59 percentage points, making the losses among the biggest since the turbulent days and weeks immediately after the ouster in a popular uprising of authoritarian leader Hosni Mubarak last year.

Morsi, who narrowly won the presidency in June, says his measures were designed to "protect the revolution," but they triggered an uproar among non-Islamist political groups now vowing to press on with street protests to force him to back down.

Prominent Egyptian democracy advocate Mohammed ElBaradei warned Saturday of increasing turmoil that could potentially lead to the military stepping in unless Morsi rescinds his new powers, as the country's long fragmented opposition sought to unite and rally new protests.

Egypt's liberal and secular forces ? long divided, weakened and uncertain amid the rise of Islamist parties to power ? are seeking to rally themselves in response to the decrees.

On Sunday, protesters clashed with police in Cairo's Tahrir square, birthplace of the uprising that toppled Mubarak, and in the side streets and avenues leading off the plaza. The Interior Ministry, which is in charge of the police, said a total of 267 protesters have been arrested and 164 policemen injured since the protest began a week ago, initially to mark the anniversary of street protests a year ago against the nation's then-military rulers. Forty-two protesters were killed in those demonstrations.

The ministry did not say how many of protesters were injured in the latest clashes, but they are thought to be in the dozens.

Several dozen protesters are staging a sit-in in Tahrir, vowing not to leave before Morsi rescinds his decrees. The two sides have called for rival massive protests on Tuesday at two Cairo locations less than a mile apart, raising the possibility of renewed clashes between supporters and opponents of Morsi.

In the latest sign of the unrest sweeping the country, suspected militants blew up a military installation under construction in the central Sinai Peninsula area of al-Qaseema early Sunday, wounding three workers, according to security officials speaking on condition of anonymity because they were not authorized to brief the media.

It was the second blast to target a military building in Sinai in as many days. On Saturday, another border guard structure under construction was blown up in Rafah, close to the Israeli border.

There was no immediate claim of responsibility in either attack, but authorities have been battling al-Qaida-inspired militants in Sinai who have stepped up attacks against Egyptian security forces, and even on occasion staged cross-border raids targeting Israelis.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-11-25-Egypt/id-76868a90e055404c8d4f1d50fcc0a54c

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These Tiny Pyramids Are Microscopic Cages For Cells

Cells are three-dimensional so it makes sense to study them in a three-dimensional context, right? That's what researchers from the University of Twente in the Netherlands thought, which is why they made these little cages for studying live cells, instead of using a flat petri dish. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/p-Dk27jLAF4/these-tiny-pyramids-are-microscopic-cages-for-cells

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Sunday, November 25, 2012

The Need For Mobile Money Spawns A Startup Ecosystem Across Africa

Editor?s Note: Vanessa Clark is the co-founder of Mobiflock, a mobile safety and security company offering?parental control services for smartphones and tablets. She is involved in the mobile industry in Africa. Zimbabwean Tawanda Kembo, 25, has been employed for more than two years but still doesn?t qualify for a credit card. This is the result of banking restrictions on issuing credit cards, he says, and around 70 percent of his fellow Zimbabweans are in the same boat. This is not unusual across the entire African continent, which has a similar unbanked or underbanked rate, according to the World Bank.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/eJXJm7NGiXQ/

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Syrian rebels capture air base near Damascus

In this image taken from video obtained from the Ugarit News, which has been authenticated based on its contents and other AP reporting, Syrian rebels capture a helicopter air base near the capital Damascus after fierce fighting in Syria, on Sunday, Nov. 25, 2012. The takeover claim showed how rebels are advancing in the area of the capital, though they are badly outgunned by Assad?s forces, making inroads where Assad?s power was once unchallenged. Rebels have also been able to fire mortar rounds into Damascus recently. (AP Photo/Ugarit News via AP video)

BEIRUT (AP) ? Syrian rebels captured a helicopter base just outside Damascus Sunday in what an activist called a "blow to the morale of the regime" near President Bashar Assad's seat of power.

The takeover claim showed how rebels are advancing in the area of the capital, though they are badly outgunned, making inroads where Assad's power was once unchallenged. Rebels have also been able to fire mortar rounds into Damascus recently.

The director of the Britain-based Syrian Observatory for Human Rights, Rami Abdul-Rahman, said rebels seized control of the Marj al-Sultan base on the outskirts of Damascus on Sunday morning. He said at least 15 rebels and eight soldiers were killed in the fighting that started a day earlier. The rebels later withdrew from the base.

Rebels appear to be trying to take over air bases and destroy aircraft in order to prevent the regime from using them in attacks against opposition forces around the country.

The rebels have no protection against the attack helicopters and fighter jets that have been blasting their positions.

Rebels have been attacking air bases in different parts of Syria, mostly in the northern regions of Idlib and Aleppo.

In the battle at the base outside Damascus, Abdul-Rahman and Damascus-based activist Maath al-Shami said rebels destroyed two helicopters with rocket propelled grenades and captured a tank. They say the base, which is on the eastern outskirts of Damascus, houses several radar positions.

"This is a blow to the morale of the regime, because it is close to the heart of the capital," said Abdul-Rahman, referring to the base that is about 15 kilometers (10 miles) from Damascus.

Al-Shami said the rebels withdrew from the base after they captured some ammunition. He said they feared counterstrikes by regime aircraft.

An amateur video posted online showed rebels walking next to two destroyed helicopters. At least three other helicopters appeared undamaged. Black smoke billowed in the distance.

Another video showed several radar posts on hills inside the large compound. Parked military trucks stood inside as rebels roamed freely.

The activist videos appeared genuine and corresponded to other AP reporting about the events depicted. Syria restricts the access of reporters.

The Observatory also reported violence in other parts of Syria, including the country's largest city of Aleppo in the north and the capital itself.

It said rebels on Sunday captured a training base for the Popular Front for the Liberation of Palestine-General Command near the Damascus suburb of Douma. The PFLP-GC is one of the Palestinian factions most loyal to Assad.

The PFLP-GC said in a statement late Saturday that the base was under attack. It said that thousands of activists and fighters who fought against Israel were trained at the base over the past 30 years.

Also Sunday, the Observatory said a bomb targeted a bus in the southern village of Othman, killing at least five people and wounding dozens. It said rebels and troops clashed in the southern region of Quneitra on the edge of the Israeli-occupied Golan Heights.

The Local Coordination Committees, another activist group, said residents found 12 bodies in the Damascus suburb of Daraya, scene of heavy clashes between rebels and government troops over the past few days.

State TV said troops clashed with al-Qaida militants in Daraya, killing some of them and confiscating a mortar that they were using in their attacks.

The station said that troops killed an al-Qaida affiliated Palestinian militant known as Abu Suhaib in the Damascus suburb of Hajira. It said his group was behind several bombings in Syria that killed and wounded dozens of people.

Assad's regime blames the revolt on a foreign conspiracy. It accuses Saudi Arabia and Qatar, along with the United States, other Western countries and Turkey, of funding, training and arming the rebels, whom it calls terrorists.

Syria's conflict erupted in March 2011 with an uprising against President Bashar Assad's regime, inspired by other Arab Spring revolts. It quickly morphed into a civil war that has since killed more than 40,000 people, according to activists.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-11-25-Syria/id-2195e42e6ccb4dcfad39ae280ecdfdd6

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